A man tried to entice an 11-year-old boy into his car, near Wilnecote High School.
Parents in the area are being urged to warn their children to take care when they are out and about.
Staffordshire Police today (Jan 31) appealed for anyone who may have seen the suspicious motorist to contact them.
The incident took place between 2.40pm and 3pm, on Thursday, January 26.
The vehicle involved was described as a black Land Rover.
Its driver was said to be a mixed race male with dark shaven hair and a beard. He was wearing a black t-shirt and had a gold chain around his neck.
Tried to entice
He is believed to have been the only person in the car.
When he called out to the boy asking him to get into his car the 11-year-old ran back to his school and reported the incident.
Anyone who thinks they may have seen the driver is asked to ring 101, quoting incident 441 of January 26.